Barossa Fresh packaging

Branding

Art direction

Design systems

Logo design

Packaging design

about this project

We approached the packaging design for Barossa Fresh with a focus on clarity, regional authenticity, and strong shelf appeal.

2062 Magazine, designed by magazine designers, The End Creative Agency in Sydney for Cammeray and surrounds
Custom illustrated map of Cammeray featuring local business, designed by the graphic design agency The End Creative Agency in Sydney
Custom illustrated map of Cammeray featuring local business, designed by the graphic design agency The End Creative Agency in Sydney
Custom illustrated map of Cammeray featuring local business, designed by the graphic design agency The End Creative Agency in Sydney

Building on the key colours and fonts from the brand identity we had recently developed for Barossa Fresh, we created a distinctive sub-brand that worked seamlessly across various label shapes and sizes, including bottles and other packaging formats.

Custom illustrated map of Cammeray featuring local business, designed by the graphic design agency The End Creative Agency in Sydney
Custom illustrated map of Cammeray featuring local business, designed by the graphic design agency The End Creative Agency in Sydney
A stack of beautifully designed magazines with 2062 magazine on the top which was designed by magazine designers, The End Creative Agency in Sydney
Photo of pink flowers used in the cover design of 2062 Magazine, a magazine designed by The End Creative Agency in Sydney

The result was a cohesive suite of packaging that not only stood out visually but also reinforced Barossa Fresh’s reputation for integrity and excellence.

A stack of beautifully designed magazines with 2062 magazine on the top which was designed by magazine designers, The End Creative Agency in Sydney
Photo of pink flowers used in the cover design of 2062 Magazine, a magazine designed by The End Creative Agency in Sydney
The Editors's letter page, contents and published by page for 2062 magazine which was designed by magazine designers The End Creative Agency in Sydney. The 2062 logo is featured prominently at the top.
Layout of the 2062 Magazine's 'Shop' section featuring product collections, including fashion, home decor, and gourmet food items, designed by The End Creative Agency